Podcast by Alyssa Dver
The difference between vision, product strategy and product roadmap:
- Vision should be the responsibility of the top manager/management team. "This is what we want to be when we grow up."
- Product Strategy is very important. It should be driven by top management and needs buy in. This is the framework for achieving the vision. 1) What is the company capable of doing? 2) What are our current resources and market environment? 3) How do we think those are going to change in the future? The strategy is our way to get through foreseen changes and achieve our vision.
- Product Roadmap - taking the vision and strategy into consideration, here is how we are going to get there. What are the milestones and tactical expectations.
Example: Creation of the world
- The vision is the creation of the world.
- The strategy is eight divine steps. Do it in 6 days. Rest on day 7.
- The roadmap is creation of light on day 1, etc.
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