Podcast by Alyssa Dver
Product Managers are responsible for taking the ideas the company comes up with and matching them to the needs of the market.
Project Managers have a specific set of tasks that are related to the project.
Program Managers are usually over a set of projects.
Poor project/product management stems from:
- Lack of intimate customer/market knowledge
- Lack of clear strategy
Too many organizations don't take the time to talk to their actual customers. In addition, they need to talk to prospective clients and lost accounts. You need to know your market and pricing. Why are people buying/not buying your service/product instead of another company's?
Data should drive decisions. Not hopes and dreams.
No comments:
Post a Comment